Thursday, June 30, 2016

Liked on YouTube: Stars Who Need To Realize They Aren't Famous Anymore

Stars Who Need To Realize They Aren't Famous Anymore
If you're new, Subscribe! → http://bit.ly/Subscribe-to-Nicki-Swift You know those celebrities that you see everywhere…except in movies, on TV, in music videos, or in concert? These stars are always hanging around, but never actually accomplishing anything significant. At this rate, they're like "fetch." Frankie Grande | 0:23 Christina Milian | 0:57 Tyga | 1:21 Kristin Cavallari | 2:00 Jonathan Cheban | 2:37 Rita Ora | 2:56 Paris Hilton | 3:23 Website → http://ift.tt/1McYk1E Like us → http://ift.tt/22bFwBM Follow us → https://twitter.com/NickiSwiftCeleb Vine → http://ift.tt/1McYk1I Nicki Swift is the top source for all the best dirt and juiciest gossip on the celebs you love...or love to hate. Want juicy video lists of all the best celebrity secrets, reality show scandals, and stories behind the biggest Hollywood stars? Nicki has the answers. Want to know just who Nicki Swift is? There's only one way to find out...
via YouTube http://youtu.be/xxZ54Glm-c8

Liked on YouTube: Honey Boo Boo Has Grown Up Quite A Bit

Honey Boo Boo Has Grown Up Quite A Bit
If you're new, Subscribe! → http://bit.ly/Subscribe-to-Nicki-Swift What has Alana "Honey Boo Boo" Thompson, been up to since TLC canceled Here Comes Honey Boo Boo in 2014? As it turns out, she's grown up quite a bit. Here's a quick rundown of her life outside the spotlight. First, some background information… Scandal...and canceled | 0:13 The Doctors stage an intervention | 0:39 Mama June fights back | 2:45 Alana on the red carpet | 3:12 Rap career? | 3:32 Alana supports Mama June's return to TV | 3:59 What's next? | 4:29 Website → http://ift.tt/1McYk1E Like us → http://ift.tt/22bFwBM Follow us → https://twitter.com/NickiSwiftCeleb Vine → http://ift.tt/1McYk1I Nicki Swift is the top source for all the best dirt and juiciest gossip on the celebs you love...or love to hate. Want juicy video lists of all the best celebrity secrets, reality show scandals, and stories behind the biggest Hollywood stars? Nicki has the answers. Want to know just who Nicki Swift is? There's only one way to find out...
via YouTube http://youtu.be/BnVH0ddOSbg

Thursday, June 2, 2016

Hustle your marketing with this canvas.

Marketing is the process of introducing your target demographic to your product. It’s as simple as that. So how does that happen? Through a lot of different ways, many of them unique to individual products, market places and people.
I’ve been working in this field for close to 10 years now. I have worked with global companies, small startups, punk bands, a skateboarding company, government offices and a dude who I’m 80% sure was in the Russian mafia.

In that time, I've learned that marketing is fucking easy.

In that time, I’ve learned that no matter what you’re marketing or where, you need to define the same information and lessons, or you will not succeed. This applies if you’re a startup, an artist, a WordPress dev house or a gorecore metal band.
  1. What is your product?
  2. What are its marketable elements?
  3. Based on that, what is your key message?
  4. Who is your target audience?
  5. Who are their influencers?
  6. What free channels do you have access to?
  7. What paid channels do you have access to?
  8. What are your goals?
  9. What are your first three phases?

I’ve put this into a canvas that I use regularly.

It’s inspired by the lean startup canvas. I know this isn’t an original idea, I’m certainly not claiming to have invented it. There’s other marketing canvases out there.
But I did make this one, and I’ve found it works every time. It gets the people I work with thinking about the direction of their marketing and establishes a high level plan.
This isn’t a total marketing plan. It’s definitely a bird’s eye view, intended to be used as the starting point, before you further develop and define what you’re doing. For many people, the initial brainstorming around their marketing never happens, or it doesn’t go anywhere. Try this instead.